The Psychology of Reciprocity in Business By Edan Gelt
There is an unwritten law that says if someone gives you something, you should give something back. It is an instinctual psychological reflex that has become a social norm but many of us don’t even realize it. The other day I was back to school shopping with my daughter. We were both starved and tired and decided to check out a new eatery, a unique fresh food concept. We walked up to the counter and after quickly reviewing the menu we were overwhelmed. My overly picky daughter probably wouldn’t like anything and the menu seemed complicated for our starved state. As we were about to walk away, the woman working behind the counter asked us if we ever had Kefir. Of course we had; being married to a European, Kefir was a household staple. We nodded and she said, “Before you go, take a free sample”. She then grabbed a decent size cup and filled it half way with the frozen dairy delight and asked if we would like a topping. She then handed it to us and told us to have a grea